Do I really have a choice?


I am in the supermarket. I am here to pick up a few essentials. As I walk down the hair products aisle, looking for a new shampoo plus conditioner, I am amazed at the range of hair care products. Nothing new here, but for some reason it grabs my attention today.

Each shampoo bottle on the shelf, stakes its claim to address specific hair issues. There is not one bottle that merely says ‘shampoo’.

So, let me see – there’s hair fall control, straight hair, anti frizz, hot oil, dry hair, anti dandruff, volume, herbal, protein, enhanced protein, regular use, mild and gentle, organic, dry scalp, moisturizing, hair mask….!

I laugh out at the range. So, if I want to address hair fall issues and also want my hair to look straight, do I have to buy both the varieties? What if I want volume in my hair on one day and a gentle fall the next…?

What are these brands trying to achieve by offering such specific solutions? What about people who want a plain shampoo that just shampoos? What are the choices they have? Will they be forced to buy one of these ‘solutions’ to solve a problem they may not have at all?

By trying to differentiate themselves from the competition, are these brands truly able to retain loyal customers?

I am flummoxed now. The more bottles I see, the more confused I am. I may well end up buying my usual one.

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